It's a tough thing to know that when you're making your album, you're going to end up collaborating with, say, Wal-Mart, on your artwork. That just sucks. And the pressure behind getting the numbers real fast is, to me, dizzying.
Most victims of my autobiographical verse are either far too polite, remarkably understanding unaware that I have written poems about them.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

