We've all got to look at ourselves, start with yourself, that's all you can do. I believe that we can act responsibly as a group, it's just that there are vested interests telling us not to bother.
I have to be careful of what TV shows I choose, particularly ones that have commercials in them, because it's going to be a different kind of television show.
My philosophy from day one is that I can sleep better at night if I can improve an individual's knowledge about food and wine, and do it on a daily basis.