I still think my whole career was accidental. I didn't pursue it. I feel like I'm cheating sometimes.
The most noble criticism is that in which the critic is not the antagonist so much as the rival of the author.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

