At college age, you can tell who is best at taking tests and going to school, but you can't tell who the best people are. That worries the hell out of me.
If you want to study one of these strange organisms, you had better have a good justification. It's not good to study gene organisation in some obscure insect that no one's ever heard about.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.