People's dreams are made out of what they do all day. The same way a dog that runs after rabbits will dream of rabbits. It's what you do that makes your soul, not the other way around.
“We must not enable anyone to impose his personal view regarding religion on others by force, oppression, or pressure.”
“User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.”