Good fiction creates empathy. A novel takes you somewhere and asks you to look through the eyes of another person, to live another life.
In video you are starting with nothing but a black screen. There's no game there. With pinball you at least start with that basic concept, but not with video. The challenge of going from no game to something today is only different because you have to create something so damn fun people will pay $1.
We should note that this latter type of shift was successfully amplified to a considerable extent by Russian physicists using the intense light of a ruby laser whose wavelength is close to that of a transition of the potassium atom.