I think it's tragic that we have this human capacity, which appears to be hardwired, or so the evolutionary biologists say, for collective joy. We have these techniques for generating it that go back thousands of years, and yet we tend not to use this.
It's been all over the press, and schools are deciding to shut it down. We released a public announcement saying that we had some potential solutions that we were working with, and once we had something concrete we would start implementing it and approach schools.
I love seeing people having fun. Everyone over in L.A. is too cool for it. That's the problem.