I think it's tragic that we have this human capacity, which appears to be hardwired, or so the evolutionary biologists say, for collective joy. We have these techniques for generating it that go back thousands of years, and yet we tend not to use this.
Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.
I'm just generally hugely frustrated, I'm a very, very frustrated man. I'm just a ball of pent-up frustration.