To resort to power one need not be violent, and to speak to conscience one need not be meek. The most effective action both resorts to power and engages conscience.
We have a project with Unocal here in Los Angeles, where we as an environmental organization, the oil company, and the state all get together to promote the recycling of used motor oil.
Most people associate reading with laying on the beach. They don't see that it's crucial for a democracy!

