These are very subtle things, of course, and I don't expect everyone to pick them up consciously, but I think that there is something there that you must be able to feel, there is an energy at work that I must trust my audience will be able to pick up at some level.
I grew up north of Chicago, not far from where the Schwinn bicycle plant used to be, and was conscious of the fact that these beautiful, everlasting bikes were made just down the road.