That's a very odd notion because it involves seeing money up there on the screen - if something cost $5 million to make, they want to see that $5 million up there.
It has to do with the fact that Ford, for all his greatness, is an Irish egomaniac, as anyone who knows him will say.
I grew up as this very carefree, happy kid then things turned darker for me. Maybe it was because I saw that the world wasn't as happy a place as I had hoped it would be for me.