It is not as though the process of production holds any mystery for me, I know exactly what it involves and I know the predominant concern in shooting one of those things is production values - or as they would say, seeing it all up there on screen.
The idea is to bring art to people who might never really interact with it. It's for all citizens, and it's about making the city more interesting and more visually significant.
However, I don't feel the world is looking over my shoulder when I am working - I never think about this at all. What I think about is trying to make my work pure, and if it is pure then it can be accessible. It is quite straight forward really.