The desire definitely comes from within. There are only a few people who make it to this level and those are the ones who have that innate desire.
We can even sing off key, but if it's produced properly it can be a hit.
A further point is that, little by little, in the current universe, everything is slowly being named; nor does this have anything to do with the older Aristotelian universals in which the idea of a chair subsumes all its individual manifestations.

