The desire definitely comes from within. There are only a few people who make it to this level and those are the ones who have that innate desire.
“At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.”
“When you argue with your inferiors, you convince them of only one thing: they are as clever as you.”