I want to see where I measure up against everyone in the world and everyone who has ever competed in the sport, and there's that innate sense of wanting to challenge myself. I'm competitive in all aspects.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
But if republicans are to prevail, if the peace process is to be successfully concluded and Irish sovereignty and re-unification secured, then we have to set the agenda - no-one else is going to do that.