I think it's insulting to an audience to make them sit and watch a film and then give them a message in one sentence.
Jake from 'Two and a Half Men' means nothing. He is a non-existent character.
We usually use that mostly on the weekends because we have access to the range during the week. But I can tell you a number of times they have had a training holiday at Fort Benning, so nobody trains, and to drag him in is like pulling teeth.

