Have you ever Googled yourself? I did, most depressing thing ever. People have websites hoping I die at 38.
To become self-aware, people must be allowed to hear a plurality of opinions and then make up their own minds. They must be allowed to say, write and publish whatever they want. Freedom of expression is the most basic, but fundamental, right. Without it, human beings are reduced to automatons.
For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff.

