The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.
I know there are people, if I go into a market or a city for the first time, there are people that are there that just want to see the famous person, or the guy from 'Dumb and Dumber' or whatever movie they liked. And that's fine, it gets them in the door, but then it's my job to give them something
I am a caricature of what British science is about in the way I work.