An honest politician has no goodies to toss around. This limits his effectiveness profoundly, because political power in India is dispersed throughout a multi-tiered federal structure; a local official who has not been paid off can sometimes stop a billion-dollar project.
With Spotify, people don't get it until they try it. Then they tell their friends.
What I learned most was how to tell a story in 15 seconds or 30 seconds or 60 seconds - to have some kind of goal of what to try to do and make it happen in that time.

