I actually think some of the rappers can help our image, because the thing I'm concerned about is the NBA's image. I always want our image to be on the rise, and if the rappers can help young players get business-minded, then I'm all for it.
I certainly believe that being in contact with one's spirit and nurturing one's spirit is as important as nurturing one's body and mind. We are three dimensional beings: body, mind, spirit.
I think that technologies are morally neutral until we apply them. It's only when we use them for good or for evil that they become good or evil.