I mean, before this, I would have said playing Bill Gates, because I'm playing someone obviously who is alive and is the richest man in the world. That was a heavy responsibility.
So I didn't have anything to do with picking the songs, but I got to musically take them in places I thought might be interesting, so it was a real neat collaboration among the three of us.
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.