Flying back from New York, the flight attendant said 'God, I wished you were here yesterday, we had a stroke on the plane. I said, if I have a stroke on a plane, I hope the pretend doctor isn't the one on the plane. I want a real doctor.
“Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.”