In India I've been to all the award functions, but that was in Hindi; now it's in English so it's a much bigger scale.
But television, when I was doing it, was all about scoring. You had to make these jokes bang, do whatever you could to make the material really pop. And if it didn't, there was something wrong with the material, or with you.
Where we have the choice between putting a dollar against those that are going to advance horizontal integration and those that are going to sustain current capability, we'd rather put them against the horizontal integration activity.