Everyone starts a film thinking that it would be a big hit. But sometimes it goes haywire.
Back in the day, if someone said that hip hop and rap was a fad, that was a joke to me because they just didn't know what they were talking about. In reality, there were so many people who didn't know what they were talking about it.
In conversion you are not attached primarily to an order, nor to an institution, nor a movement, nor a set of beliefs, nor a code of action - you are attached primarily to a Person, and secondarily to these other things.