Everyone starts a film thinking that it would be a big hit. But sometimes it goes haywire.
The press briefing today I believe has lost much of its usefulness.
'Shkoff' is to eat. 'Shkiaff' is to slap. Like, 'Gettouttahere I'm gonna give you a couple of shkiaffs,' or, 'Forget presentation, just shkiaff the food onto the plate.'

