I was at a U2 concert and someone asked me if my hair color was real... I thought to myself, if I had $1 for every time someone asked me this, I would be very rich.
I try to get them to remember that they're not just athletes, but student-athletes.
And so the idea was, well maybe you can take an Atari video game machine, where people plug in a game cartridge, and plug in a modem, and tie that into a telephone, and essentially turn that game in the machine into an interactive terminal.