I think the importance of doing activist work is precisely because it allows you to give back and to consider yourself not as a single individual who may have achieved whatever but to be a part of an ongoing historical movement.
I think then, when we started receiving the first of the user feedback, feedback from people that I had not specifically told about it, but had spread from friend to friend and then they were giving us feedback.
I'd say that animal rights and environmental issues have always been at the forefront of my mind.