I did a women's movie, and I'm not a woman. I did a gay movie, and I'm not gay. I learned as I went along.
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
When you are skinning your customers, you should leave some skin on to heal, so that you can skin them again.