I'm not the type of person who goes through all this effort for a movie, and then doesn't care if anybody sees it. I want them to see it, and I want them to see it on the big screen.
The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.
I run a lot. I have this five-mile run that I try and do a few times a week. If I do more, I get shin splints and it drives me mad, so I have to balance it.