I'm not sure it pays to do anything remotely public in Britain. It's such a spiteful society. People seem to enjoy making your life hard for the sake of it.
It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.
I don't try and write strong female characters or strong male characters, I just try and write, hopefully, strong characters and sometimes they happen to be female.

