This whole fuss did not only damage Fischer's image, but that of the USA as well. The way the Americans treated one of their most popular citizens did not make a positive impression worldwide.
It's not just the players, it's the culture. Sometimes it's the people around them; the people who are looking after them - the money they're given. Some of the families give up their jobs and live off their sons. That would never have happened 10 years ago.