Frankly I've never really subscribed to these adjectives tagging me as an 'icon', 'superstar', etc. I've always thought of myself as an actor doing his job to the best of his ability.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
The industry does have some influence on who gets other awards. With the Mercury Prize, they don't. Jon comes from the business, but his heart is still very much in the music. Currently, we have about 12 major names that have said they want to be a part of MUDDA.