I struggled with being a Latino growing up in Los Angeles. I felt very American. I still do. I went to 35 bar mitzvahs before I went to a single quinceanera. I could talk all day about my culture and what it means to me.
I went to a bookstore and asked the saleswoman, 'Where's the self-help section?' She said if she told me, it would defeat the purpose.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

