I just play to the people I can see. So it's almost like you are playing to the first few rows of the crowd. You can see the faces of the first hundred people, but then it becomes a blur as the crowds disappear over the hill.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
I don't really like those sorts of actresses who say, 'I don't want to make that movie,' but they make the movie. They just spend their time not liking being on a set and I just think it's absurd, because we are so lucky to do this job. When you accept to make a movie, just make the movie. And then