In sports, you simply aren't considered a real champion until you have defended your title successfully. Winning it once can be a fluke; winning it twice proves you are the best.
“It is hard, though, 'cos record labels love to boss you around. I won't let them do that anymore.”
“Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.”