I'm not bothered by the paparazzi and I don't feel hemmed in, I've never felt that. My youth, mind you, there wasn't quite the same attention to celebrities as there is now, but I've never felt that.
I set our house on fire when I was a little child playing with lighters. Boy, did I burn the place down!
You can hype a questionable product for a little while, but you'll never build an enduring business.