Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is.
“Our purpose in this project is to begin to turn that fear of cancer, actually America's greatest fear, into a future, not only free of fear, but full of hope.”
“People notice it and they help you participate and see your work included in this project and when we ship our browser, you and millions of other people get to see the fruits of your efforts.”