Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is.
People are using GPS systems to find millions of little hidden objects throughout the world - often as simple as a piece of Tupperware hidden in the woods. You go to a website, you get the latitude and longitude to get the specific location of a certain specific hiding space, and then you go there a
The great person is ahead of their time, the smart make something out of it, and the blockhead, sets themselves against it.

