I grew up with nothing, so whenever I got to where I could have something I felt like I needed to have everything I couldn't have when I was young.
Local companies don't have to internalize their costs, and few actually do, but they tend to more often because the owners live there and they have to show their face in town, and their kids play with other kids.
There is no such thing as several Romanias, but only politicians who divide Romania depending on the interests of their parties and their clout.

