Growing up in Georgia, I used to think people up north or out west were so different. They're really not. They're just regular people who live in small towns. They grow up and try to raise families and have a job and go to church and play softball. It's that way everywhere.
The task is to investigate speech sounds in relation to the meanings with which they are invested, i.e., sounds viewed as signifiers, and above all to throw light on the structure of the relation between sounds and meaning.