When I sell liquor, it's called bootlegging; when my patrons serve it on Lake Shore Drive, it's called hospitality.
Preacher is a book that somehow allows me time by its settling on it's characters, that sort of modern gothic western feel. You're not likely to see the boat veering too far from that.
Asymmetrical warfare is a euphemism for terrorism, just like collateral damage is a euphemism for killing innocent civilians.

