It's always the music first for me. But if the music isn't selling, there isn't gonna be no business. So you gotta make sure music is always the first priority.
You must be a lotus, unfolding its petals when the sun rises in the sky, unaffected by the slush where it is born or even the water which sustains it!
A lot of companies make diversity a part of the performance goals against which an executive gets paid. Just as you have to make a certain sales number, you have to make a diversity number to get your bonus.

