Don't let your special character and values, the secret that you know and no one else does, the truth - don't let that get swallowed up by the great chewing complacency.
Our imagination just needs space. It's all it needs, that moment where you just sort of stare into the distance where your brain gets to sort of somehow rise up.
For me, one of the most perfect times to watch a horror movie is when it's cold and raining outside and there's pretty much no outdoor activity to be done. It kind of sets the mood.