“I think that we live in a time where it's easier to be suspicious of dedicated men and women, people dedicated to their craft, because the world around them inspires them to be lazy. It inspires them to be negative. It inspires them to be snarky.”
“When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.”