I know it really sounds cheesy, but I did feel a duty to try to tell the stories of people who couldn't speak for themselves.
I always want to know what's wrong with you, why you ain't smiling. That's just my character; I just love people and want to see people having a good time.
In the States, there's ESPN3, and each country has different options, and other than premiere league football, there tends to be very little global content. And movie and TV rights are pretty broad content.