You know what they call the fellow who finishes last in his medical school graduating class? They call him 'Doctor.'
I have gotten some of the most beautiful experiences that a person can possibly ask for so I'm not at all complaining.
The same issue is happening on a show like Everybody Loves Raymond now, which is in its eighth year and struggling to come up with good stories. It'll be interesting to see how they do. The bottom line is, it starts with the writers and ends with the writers.

