If a country is to be corruption free and become a nation of beautiful minds, I strongly feel there are three key societal members who can make a difference. They are the father, the mother and the teacher.
Great things are not accomplished by those who yield to trends and fads and popular opinion.
There is only one situation I can think of in which men and women make an effort to read better than they usually do. It is when they are in love and reading a love letter.