I think that maybe that's my weakness, in that I don't know how to do it, so I just do what I do and try to do it as passionately and as well as I can.
If you really know... what you want and how to get there, then everything else really falls into place.
Thirdly, as we move through this process of integrating the communications, we will begin to emulate more of the World Wide Web in our work in the future.