If we ask a vague question, such as, 'What is poetry?' we expect a vague answer, such as, 'Poetry is the music of words,' or 'Poetry is the linguistic correction of disorder.'
It just seems that you were talking positively about McDonald's, that they are... attempting this healthy lifestyle, and yet when we're talking right now... it seems that you're saying they need to make more responsibility.
The important thing is to get the right players on the team so Mike can be successful.