My goal has been to encourage jointness, to push people to think of affiliations rather than to operate as solo entrepreneurs.
If there is a 50-50 chance that something can go wrong, then 9 times out of ten it will.
If you look back at the history of creativity in clothes - the French Revolution, the First World War and the Second World War - they have all been creative reinventions, the moment new forms of luxury come into play.