If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.
'Dallas' hit a chord back in the late Seventies and Eighties because it was the age of greed: here you have this unapologetic character who is mean and nasty and ruthless and does it all with an evil grin. I think people related to JR back then because we all have someone we know exactly like him. E