And when I was a kid being an actor was not cool. I'm thirty now and when I was a kid in the 80s that wasn't a cool thing to be.
These companies know that at their current size they're not going to be big enough to have the necessary capital, and they don't have enough spectrum to get to the third generation.
I've always joked about Joe Montana not appreciating his Super Bowls nearly as much as I do because he never lost one. We lost three before we got one.