The Confederations Cup is interesting. It served Spain very well to take part and then go on to win the 2010 World Cup. We knew the stadiums, the atmosphere, the conditions and also the difficulties of a tournament which simulated the World Cup format.
In a lot of cases, as in Tom and Nicole's case, the tabloids were about to break the story, so they said just let the news out. And they called organizations such as ours.
I think Karl Rove saw that in George W. Bush early on and understood the impact that he could have on Texas politics and probably on national politics.