I realised that the political context had got worse since the 2010 World Cup. I tried to ignore it but I wanted, as a national coach - you may call this Utopia - to make Catalans and Basques feel good about supporting a Spanish side... to unite even the most sectarian and nationalist.
It was doing very well; it was doing particularly well outside of England. It was a very big seller for Carlton Television. But it was getting more and more expensive to do.